Blink Fitness 2019 App Launch

In January 2019, Blink Fitness launched its first app, expanding into digital and reaffirming its commitment to a better fitness experience. Supported by local OOH marketing across the NYC Tri-State Area, the launch strengthened community connections. A brand refresh followed, featuring real members in a photoshoot to emphasize authenticity. In my role as Art Director, I played a critical role in steering this transformation, overseeing creative direction and ensuring a seamless execution.

Role: Art Director / Lead Designer